![]() The Philadelphia Inquirer, which reported a 2.3% increase in daily circulation in the last reporting period, saw Monday-through-Friday circulation slide 5.1% this time around, while Sunday circulation fell 6.3%. The Los Angeles Times, published by Tribune, reported a daily circulation decline of 5.1% and a 6.1% drop on Sunday, after notching a tiny 0.5% gain in daily circulation during the six months ended Sept. Some newspapers reporting modest gains in the previous reporting period saw circulation slide again. Still, nothing here should be seen as good news. (See: " Newspaper Circulation: Parsing The Numbers".) Instead, it is figuring out how to generate more advertising revenue from both its shrinking but still lucrative print product and its growing online properties. The industry's most pressing problem isn't the state of print circulation, which has been in decline since the mid-1980s. The New York Times, the third-largest newspaper, which is facing stiffer competition from the Journal, saw daily circulation slide 3.85% to 1,077,256, while Sunday circulation tumbled 9.3% to 1,476,400.īut keep in mind that the semi-annual release of circulation data doesn't provide a complete picture of the newspaper industry's overall health. ![]() The Journal was acquired in December byĪmong other top papers, the numbers looked far worse. Bucking the trend: Gannett's USA Today, the nation's largest-circulation daily, with average daily circulation of 2,284,219, up 0.27% and The Wall Street Journal, the second-largest daily, which said daily circulation inched up 0.35% to 2,069,463.
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